Travel Agent and Tourism
Travel Agent and Tourism Module 1
The Travel Industry and Marketing
- Services and Tourism
- What is Tourism?
- History of Travel and Tourism
- Maps
- Tourism’s Challenges and Opportunities
- Foundations for Understanding Tourist Motivations
- Specialized Tourist Segments
- Delivering High Quality Service
Travel Agent and Tourism Module 2
Delivering Quality Tourism Services
- Quality
- Service Encounters
- Quality and Customer Satisfaction
- Anticipating and Meeting Guest Needs
- Serving Traveler Needs
- Why Use Intermediaries?
- One-Level Distribution Channels
- Two and Three Level Distribution Channels
- Selling
Travel Agent and Tourism Module 3
Technology and Transportation
- Improving Operating Efficiency and Effectiveness
- Changing Communication and Distribution Channels
- Improving Profitability
- Point-of-Sale Systems
- Management Information Systems
- Surface Transportation
- Scenic Railroads
- Highways and Byways
- Airlines
Travel Agent and Tourism Module 4
Accommodations and Food/Beverage
- Lodging
- Classifications and Rating Systems
- Franchising
- Management Contracts
- Major Influences on the Development of Food and Beverage
- Building a Culinary Heritage
- Building Profitable Operations
- Beverage Operations
Travel Agent and Tourism Module 5
Attractions and Destinations
- Heritage Attractions
- Commercial Attractions
- Gaming
- Shopping
- Live Entertainment
- Classifying Destinations
- Sporting Activities
- Year-Round Playgrounds
Travel Agent and Tourism Module 6
Economic, Political, Environmental, and Social Impacts
- Economic Growth and Vitality
- Multiplier Concept
- Tourism and Politics
- Public/Private Organizations
- Tourism Planning
- Social and Cultural Benefits of Tourism
- Using Culture to Attract Tourisms
- Unintended Consequences of Tourism
Travel Agent and Tourism Module 7
Sustaining Tourism’s Benefits
- When is Tourism Too Much of a Good Thing?
- What’s in a Name?
- Establishing Standards
- Going Green
- Future of Sustainability
- The Shape of Tourism Markets
- Emerging Tourism Markets
- Transportation Transformations
- Service Enhancements
- Tourism Research
**Outlines are subject to change, as courses and materials are updated.**
Travel Agent Geography
Travel Agent Geography Module 1
Geography and Tourism
- Elements of Geography
- The Influence of Tourism
- Place and Space
- The Opportunity
- New England
- Mid-Atlantic
- South-Atlantic
Travel Agent Geography Module 2
Geography of the United States
- East South Central
- East North Central
- West South Central
- West North Central
Travel Agent Geography Module 3
United States and Canada
- Mountain
- Pacific
- Canada
- Canadian Territories
Travel Agent Geography Module 4
Geography of Mexico and Caribbean
- Mexico and Central America
- Greater Antilles
- Lesser Antilles
- Other Windward Islands
Travel Agent Geography Module 5
Geography of Caribbean and South America
- Barbados
- Trinidad and Tobago
- The Atlantic Islands
- The Andes Countries
- Middle-Latitude South America
- Brazil and the Guyanas
Travel Agent Geography Module 6
Geography of Europe
- Western Europe
- Northern Europe
- Southern Europe
- Central Europe and Balkan States
Travel Agent Geography Module 7
Geography of Russia and the Middle East
- Russia and its Neighbors
- The Central Asian Countries Created from the Former Soviet Union
- Middle East
- The Arabian Peninsula
Travel Agent Geography Module 8
Geography of Africa
- North Africa
- West Africa
- East Africa
- Southern Africa
Travel Agent Geography Module 9
Geography of Africa and Asia
- Central and Interior Africa
- East Asia
- South Asia
- Southeast Asia
Travel Agent Geography Module 10
Geography of Asia, Australia, New Zealand and the Islands of South Pacific
- Indochina-Vietnam, Cambodia, and Laos
- Polynesia
- Melanesia, Micronesia, and Other Pacific Islands
- New Zealand and Australia
Travel Agent Geography Module 11
Start a Travel Business
- The Travel Agent's World
- Travel Business Risks
- Home-based Travel Agents
- Defining Your Market
- Choosing Your Clients
- Research Your Market
- Sizing Up the Competition
- Laying Your Foundation
- Start Up Costs
- Travel Specific Software
- Price Your Time & Package
- All About Tours & Cruises
- The Adventure Travel
- Senior Travel
- Advertising & Promotion
- Controlling Your Finances
**Outlines are subject to change, as courses and materials are updated.**
Start Your Own Business
Start Your Own Business Module 1
Entrepreneurial Pathways
- Defining Entrepreneurship
- What Entrepreneurs Do
- Free Enterprise Economies
- Finding & Evaluating Opportunity
- Examining Profits
- Creating Business from Opportunity
- Creating a Feasibility Analysis
- Developing a Business Plan
- Defining Your Business
- Analyzing Your Competitive Advantage
- Viability Testing
- Valuing a Business
Start Your Own Business Module 2
Integrated Marketing
- Exploring Your Market
- Marketing vs. Selling
- Market Research
- Market Segments
- Positioning Your Product or Service
- Developing Your Marketing Plan
- Marketing Mix
- Pricing Your Products
- Breakeven Analysis
- Smart Selling
- Effective Customer Service
- Principles of Selling
- Successful Sales Calls
- Customer Relationship Management
Start Your Own Business Module 3
Cost Analysis
- Understanding & Managing Costs
- Identify Required Investment
- Analyze Fixed Operating Costs
- Calculate Gross Profit
- Financial Record Keeping
- Financial Statements
- Income Statements
- Examining a Balance Sheet
- Financial Ratio Analysis
- Calculating Return on Investment
- Same-Size Analysis
- Quick, Current & Debt Ratios
Start Your Own Business Module 4
Financing Strategy
- Cash Flow Management
- Cash vs. Profits
- Cash Flow Statement
- Cash Budget
- Taxes
- Filing Tax Returns
- Financing Preferences
- Types of Business Financing
- Debt vs. Equity Financing
- Identifying Sources of Capital
- Stocks & Bonds as Investments
Start Your Own Business Module 5
Operating For Success
- Addressing Legal Issues
- Managing Risk
- Business Legal Structures
- Contracts
- Commercial Law
- Intellectual Property
- Protecting Tangible Assets
- Operations in a Business
- Production-Distribution Chain
- Supply Chain Management
- Managing Suppliers
- Managing Inventory
- Facilities Location & Design
Start Your Own Business Module 6
Growing Your Business
- Management
- 10 Basic Tasks Handled by Managers
- Leadership Styles
- Organizational Cultures
- Organizational Structure
- Human Resources Management
- Ethical Leadership
- Incorporating Social Responsibility
- Ethical Practices
- Growing Your Business
- Franchising
- Licensing
- Cashing in Your Brand
- Methods for Valuing a Business
**Outlines are subject to change, as courses and materials are updated.**
Personal Excellence
Personal Excellence Module 1
Your Mission and Vision in Life
In week one, we will learn what a strategic plan is and why you need one in your life. We will also go over the finding your main purpose in life and how to take the steps to reaching that goal of success.
- Life Strategic Plan
- Why Have a Strategic Plan
- Find Your Purpose
- Your Personal Mission
- Your Vision of Success
Personal Excellence Module 2
Success Factors in Life
This week we will look at what it is that you need in order to succeed. So many times we are pulled way and distracted by menial things and our success is deferred.
- Critical Success Factors
- Finding Your Strengths
- Finding Your Weaknesses
- Finding Your Opportunities
- Finding Your Threats
Personal Excellence Module 3
Steps to Success
What goals would you like to set for yourself? This week we will study how we can implement goals and follow through on accomplishing them. We will touch on time management and how happiness is sometimes left out of our daily schedules.
- Setting Goals
- SMART Goals
- Time and Emotions Study
- Time Management
- What Makes You Happy
Personal Excellence Module 4
Creating Your Simplementation Plan
In our final week we will discuss how to select our successful strategies and how to implement them. We will also go over what happens when you are overwhelmed, or feel like there isn’t enough time – there are strategies to help overcome these obstacles. Finally, we will learn how to create our own Simplementation plan and apply it to everyday life.
- Selecting Successful Strategies
- Implementing Strategies Into a Plan
- How to Prioritize
- Overcoming Obstacles
- How to Create a Simplementation Plan
Better Interpersonal Communication
Better Interpersonal Communication Module 1
Introduction to Interpersonal Communication
Module one will help students understand just what interpersonal communication is. Included is how you communicate face-to-face, and the process by which you exchange information through feelings and through verbal and non-verbal messages. Module one will discuss how you communicate through voice, facial features, gestures, and body language.
- Understanding Interpersonal Communication
- What is Communication
- Verbal Communication
- Non Verbal Communication
- Listening Skills
Better Interpersonal Communication Module 2
Self-Concept, Self-Esteem and Self-Disclosure
In module two, students will learn more about how communication affect’s one’s perception, attitude and behavior, all of which can be demonstrated through interpersonal communication. In order to communicate with others you first need to be able to understand yourself. Module two will also touch on gender communication and how to understand the differences in how males and females communicate.
- Understanding Your Self-Concept
- About Your Self-Esteem
- Exercising Self-Disclosure
- Understanding Gender Communication
- Perception of Interpersonal Communication
Better Interpersonal Communication Module 3
Perception, Defensiveness and Conflict
Not everyone’s perception of their environment is the same. Module three will discuss how we pay attention to various stimuli and clues, whether consciously or not. Also included in this module is defensive behaviors and how to communicate without it dominating your interpersonal relationship. Finally, module three will discuss the conflicts that occur in communicating with others with there is an inconsistency in ideas, attitudes, emotions and values.
- Understanding Perception
- Physiological Perceptions
- Psychological Perceptions
- Defensive Behaviors
- Different Styles of Conflict
Better Interpersonal Communication Module 4
Electronic Communication
Electronic communication has become a part of about everyone’s lives. We have the convenience of communicating via text, e-mail, social networking sites and phone calls and face to face communication has dwindled. Module four will discuss how electronic communication can enhance and hinder our communication and intimacy at the same time. Also included is how to most effectively use electronic communication.
- Types of Electronic Communication
- Characteristics of Electronic Communication
- Electronic Communication-Misuses
- Using Electronic Communication Effectively
- How Technology Plays a Role in Interpersonal Communication